Community Manager
Department: Communication / Public Relations
Location: Agence Togo Digital, Lome, Togo
Reporting Manager: Head of Communication
Positions available: 2
Main Mission
Under the supervision of the Head of the Communication Unit, the Community Manager will be responsible for managing, animating and growing the online communities around the Togolese government's digital projects and platforms. They will help strengthen the visibility, image and engagement of citizens and partners across the social media and other digital channels entrusted to them.
Expected Deliverables
Quarterly editorial calendar for digital publications.
Content adapted to different social networks (Facebook, Twitter/X, LinkedIn, Instagram, TikTok).
Monthly performance and engagement reports.
Digital awareness and promotion campaigns.
Management of interactions and responses to online users.
Digital monitoring and trend analysis.
Responsibilities
1. Social media management
Develop and implement the digital communication strategy.
Plan and publish engaging content adapted to each platform.
Ensure moderation and animation of online communities.
2. Content creation and distribution
Coordinate the production of varied content (text, visuals, videos, infographics).
Collaborate with videographers, graphic designers and UX/UI designers to ensure message consistency.
Adapt tone and style to target audiences.
3. Monitoring and analysis
Monitor digital trends and topics related to digital transformation.
Track performance indicators (engagement, reach, conversions).
Produce regular reports and propose improvement recommendations.
4. Digital campaign management
Design and implement awareness and promotion campaigns.
Collaborate with project teams to showcase digital platforms.
Optimise campaigns based on feedback and analytics data.
Qualifications
Required diploma: minimum Bachelor's degree (Bac+3) in digital communication, marketing, journalism or an equivalent field.
Professional experience: at least 3 years in online community management or digital communication.
Experience with institutional projects or public communication would be an asset.
A portfolio or examples of digital campaigns delivered is desirable.
Required Skills
Excellent command of social networks and management tools (Hootsuite, Buffer, Meta Business Suite, etc.).
Strong writing skills in French; proficiency in English is an asset.
Knowledge of storytelling techniques and digital communication.
Skills in creating visual and multimedia content.
Good understanding of institutional issues and public communication.
Ability to analyse and report on digital performance.
Creative, proactive spirit with a sense of innovation.
